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The show has been running house-full every day at the theatre for almost two decades now and will soon complete its 1,000 weeks this December.
But the decision of putting an end to the show, has come after the theatre authorities including the managing director witnessed a major drop in its collections recently.
"We may not show this film after December once it completes 1000 weeks. Over the years, we got good response as the cinema hall is close to the Mumbai Central railway station and state transport bus stand. Recently, the collection has taken a nosedive and, therefore, we are thinking of discontinuing the show," managing director of the theatre, Manoj Desai, told Mid Day.
Further, the authorities believe that as the Shah Rukh Khan-Kajol starrer is aired on television at regular intervals and the entire generation must have already watched it, including some who have watched it over 100 times. Hence, the particular screen can be used for other new shows.
However, the theatre authorities are yet to discuss it with the director-producer of DDLJ, Aditya Chopra. And if the production house, Yash Raj Films, gives its nod to stop running the film after hitting the 1,000-weeks mark, then the show will permanently be replaced with other films.
According to another report, both the production house and the theatre authorities had screened the film for years with a big plan - they aimed to win an entry into the Guinness World Records.
"For the first 500 weeks, we screened the film at Maratha Mandir only to make profits. In fact Yashji awarded me a golden trophy for the successful screening of the film. Afterwhich, both YRF and I have been aiming at running the movie for as many weeks as we can only with the ambition of winning an entry in the Guinness World Records," Desai told Daily Bhaskar.t
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